The Tourist Board of the City of Mostar and HNŽ at the largest Austrian tourism fair

The Tourist Board of the City of Mostar presents itself at the largest Austrian tourism fair - Holiday Fair Vienna 2026, which takes place from January 15 to 18, 2026 in the exhibition center Vienna Fair. At the Mostar Fair, he is participating together with the Tourist Board of the Herzegovina-Neretva County/Canton, with the aim of stronger promotion of the city and the region on one of the most important broadcast markets.

For years, the Austrian market has played a key role in the overall tourist traffic of Mostar, and participation in Ferien-Messe Wien 2026 is an additional opportunity to strengthen the recognition of the city as an attractive, authentic and easily accessible destination.

This year's focus of the fair is on sustainable travel and personalized tourist tours, which stand out as leading trends in 2026. It is Mostar, with its unique cultural and historical heritage, natural environment and strong local identity, that responds to these trends and increasingly attracts guests who are looking for authentic and sustainable tourist experiences.

The appearance of the Tourist Board of the City of Mostar at this fair confirms its continuous investment in international promotion, development of quality tourist offer and positioning of Mostar as an unavoidable destination on the tourist map of Europe.