{"id":5499,"date":"2026-01-08T15:05:14","date_gmt":"2026-01-08T14:05:14","guid":{"rendered":"https:\/\/exploremostar.ba\/?p=5499"},"modified":"2026-01-08T15:05:14","modified_gmt":"2026-01-08T14:05:14","slug":"online-tecaj-destinacijski-marketing-dostupan-na-platformi-un-turizma","status":"publish","type":"post","link":"https:\/\/exploremostar.ba\/en\/online-tecaj-destinacijski-marketing-dostupan-na-platformi-un-turizma\/","title":{"rendered":"Online course &quot;Destination Marketing&quot; available on the UN Tourism platform"},"content":{"rendered":"<p data-start=\"220\" data-end=\"451\">UN Tourism offers an online course <strong data-start=\"262\" data-end=\"289\">Destination marketing<\/strong>, intended for all those involved in the development and promotion of tourist destinations, who want to improve their knowledge and skills in modern destination marketing.<\/p>\n<p data-start=\"453\" data-end=\"702\">The course provides participants with practical tools for creating effective marketing plans for tourist destinations, with the aim of strengthening competitiveness, increasing tourist traffic and increasing visitor engagement. The program consists of four key modules:<\/p>\n<ul data-start=\"703\" data-end=\"863\">\n<li data-start=\"703\" data-end=\"735\">\n<p data-start=\"705\" data-end=\"735\">market and environment analysis,<\/p>\n<\/li>\n<li data-start=\"736\" data-end=\"775\">\n<p data-start=\"738\" data-end=\"775\">defining the marketing strategy,<\/p>\n<\/li>\n<li data-start=\"776\" data-end=\"814\">\n<p data-start=\"778\" data-end=\"814\">implementation of the marketing mix,<\/p>\n<\/li>\n<li data-start=\"815\" data-end=\"863\">\n<p data-start=\"817\" data-end=\"863\">evaluation of results and performance measurement.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"865\" data-end=\"1217\">Through video lectures, professional materials and knowledge tests, participants will learn how to analyze markets, competition and target groups, set strategic goals, implement marketing activities and measure their performance. The course is designed to help destinations successfully position themselves and develop into recognizable tourism brands.<\/p>\n<p data-start=\"1219\" data-end=\"1383\">We invite all interested stakeholders in tourism, as well as our partners, to use this opportunity for professional development and to share the information within their networks.<\/p>\n<p data-start=\"1385\" data-end=\"1548\">You can find more details about the course, as well as the application itself, at<a href=\"https:\/\/www.unwto-tourismacademy.ie.edu\/product\/destination-marketing\"> official page of UN Tourism.<\/a><br data-start=\"1476\" data-end=\"1479\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>UN Tourism offers an online course in Destination Marketing, intended for all those involved in the development and promotion of tourist destinations, who want to improve their knowledge and skills in modern destination marketing. The course provides participants with practical tools for creating effective marketing plans for tourist destinations, with the aim of strengthening competitiveness, increasing tourist traffic and increasing visitor engagement. The program [\u2026]<\/p>","protected":false},"author":11,"featured_media":5500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pozitivne-price"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online te\u010daj \u201eDestinacijski marketing\u201c dostupan na platformi UN Turizma - exploremostar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exploremostar.ba\/en\/online-tecaj-destinacijski-marketing-dostupan-na-platformi-un-turizma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online te\u010daj \u201eDestinacijski marketing\u201c dostupan na platformi UN Turizma - exploremostar\" \/>\n<meta property=\"og:description\" content=\"UN Turizam (UN Tourism) nudi online te\u010daj Destinacijski marketing, namijenjen svima koji se bave razvojem i promocijom turisti\u010dkih destinacija, a \u017eele unaprijediti svoja znanja i vje\u0161tine u suvremenom destinacijskom marketingu. Te\u010daj sudionicima pru\u017ea prakti\u010dne alate za izradu u\u010dinkovitih marketin\u0161kih planova turisti\u010dkih destinacija, s ciljem ja\u010danja konkurentnosti, rasta turisti\u010dkog prometa i pove\u0107anja anga\u017emana posjetitelja. 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